Africa, the cradle of humanity and home to a diverse, youthful population is also immensely rich in biodiversity.

Countless captivating stories of how we sustain and enhance the natural and cultural assets that underpin the unique experiences in our tourism destinations are not being told and shared.

These are everyday stories of how we are building a better future, drawings insights and inspirations from our deeply rooted traditions.

This will inspire people across the world to start dreaming about their next visit to Afrika Yetu – Our Africa.